Dyson CEO Rowan says Singapore 'natural choice' to set up HQ


Parc Esta benefited from expansion

Parc Esta Condo is set to benefit from the establishment of Dyson Digital Motor manufacturing facilities as well as Technology Centre, and will indirectly boosted the low rental supply in Eunos area. Apparently, the technology giant is looking to further expand its presents in the Republic, after Dyson CEO Rowan mentioned that Singapore is a logical destination for the company’s HQ.

Opportunity for Professionals of dying industry

Dyson’s decision prioritise the right connection to skilled workforce, as they have seen opportunity of a large number of professionals turning to contributing their knowledge and experience to similar industries, due to slow down in Hard Disk and semiconductors industry. Also, because Malaysia and Philippines are handling most of the finished products, so the company is unconcerned about ongoing Brexit and trade competition between America and China, since the operations are mainly held in Southeast Asia.

Current facilities is located at Ubi area and near to Eunos and Parc Esta Condo. It will attract professionals expat in the company to the new condo because of close proximity and proper planning of space as well as facilities, when it’s ready for occupation.

Future direction of healthcare enhancement

Moving forward, Dyson’s direction is to enhance people’s health through air purifiers, lighting solutions and the likes. Regarding the rumoured Electric Vehicle (EV) venture being construct in Singapore, Mr Rowan said it’s only mature to determine after 2 years as the technology is rather complex. With Singapore’s competitiveness in technologies and innovation, It remain positive to land the further expansion of one of the most valuable global company.


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